Eat Exmoor Food & Drink Guide

Project brief:

Eat Exmoor is a partnership initiative between the National Park Authority and Visit Exmoor with support from West Somerset Council to encourage more visitors to enjoy the area’s delicious local produce and the landscape it comes from.

To kick-start the campaign, they needed a copywriter to produce content for print and online to support this new tourism initiative and showcase Exmoor as a top destination for foodies.

Response:

Following a scoping exercise and research into the best food stories in the area drawn from an abundance of food and drink producers, a content schedule was drawn up to provide a framework for the online content and editorial chapters for the guide.

Over a period of two months, interviews were carried out with food and drink producers and copy written to meet set deadlines for developing the website and printing the guide.

In addition, a marketing toolkit was produced to support food and drink producers and suppliers on Exmoor to maximise the potential of the Eat Exmoor campaign.

Outcome:

Eat Exmoor has been well received by the tourism trade in the food and drink sector on Exmoor and by the wider public, proving there is an appetite for food tourism in the area. The new guide and website is meeting this demand.

As well as listings for restaurants, cafes and food producers, the vibrant guide includes inspirational local food stories and food experiences that can be enjoyed throughout the year.

The 32-page guide can be downloaded from the Visit Exmoor website at http://www.visit-exmoor.co.uk/eat-exmoor

In July 2018, the Eat Exmoor project was shortlisted in the British Guild of Travel Writers Awards and in November, it took home the title of Best Tourism Initiative 2018.

In the same month, Alex of Green-Measures Media contributed an article about the project to Devon Life Magazine. To read ‘Moor to Taste’ – click here.